UFI Open Seminar in Asia 2017 Programme

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 With another successful Congress behind us, we are now focused on the upcoming UFI Open Seminar in Asia.

This year’s theme is “Adapting and Upgrading” and it build on the Congress programme in Shanghai last month. There will be two days of engaging speakers and panels sessions and plenty of networking opportunities as we are expecting close to 250 delegates from across Asia and around the globe.

Speakers include Explori’s Mark Brewster who will discuss their latest research examining what drives visitor satisfaction as well as Adam Charles from Freeman XP. Adam will provide delegates with insight into the latest innovations in event formats. What’s working and what isn’t.

There will also be sessions on the critical issue of mitigating the risks of onsite disasters as well as two separate sessions on digital disruption and digital trends. The seminar also includes two panel sessions – one focused on Asia’s rapidly changing venue landscape and a second on Singapore’s innovate MICE Roadmap.

Thursday 23 February

13:00 - 13:45

Suntec Venue Tour

13:30 - 14:00

Welcome Coffee and Registration

Sponsored by
14:00 - 14:10

Opening of UFI Open Seminar in Asia 2017

14:10 - 15:00

Keynote: The Story of WIT: Building an Event Brand from Scratch

By: Siew Hoon Yeoh, Founder, WIT (Singapore)

A personal perspective on what it’s taken to build a travel technology event brand and the constant struggle to remain relevant amid a changing market, changing technology and changing customer behavior.
15:00 - 15:50

The Visitor Experience: How Does Asia Compare?

By: Mark Brewster, CEO, Explori (United Kingdom)

Mark will present the results of the latest Global Visitor Insights, research conducted in partnership with UFI. Mark will look at what is driving and damaging customer satisfaction in the region and how organisers can use these insights to deliver even better experiences for their visitors and exhibitors.
15:50 - 16:30

Networking Refreshments

Sponsored by
16:30 - 17:20

Innovation Through New Event Formats

By: Adam Charles, Senior Vice President, Managing Director Asia Pacific, FreemanXP (China)

Adam will draw on his more than 25 years experience in the live event industry to provide delegates with a unique take on innovative event formats. Exhibitions have for decades looked essentially the same. That is no longer the case. In his session Adam will explore: What’s changing? What is working? And Why?
17:20 - 18:10

Singapore’s MICE 2020 Roadmap

Moderator: Kai Hattendorf, Managing Director, UFI (France)
Panelists: Arun Madhok, CEO, Suntec Singapore Convention & Exhibition Centre (Singapore)
Wee-Min Ong, Executive Director, Marina Bay Sands Pte Ltd. (Singapore)
Richard Ireland, Managing Director, Asia, Clarion Events (Singapore)
Janet Tan Collis, President, SACEOS (Singapore)

The Singapore Tourism Board has prepared a comprehensive roadmap outlining the future direction of the city’s MICE strategy. Our panelists will provide delegates with an overview of Singapore’s vision for MICE and an update us on where they are today and on what they what to achieve by 2020.
18:10 - 18:30

End of Day One

18:30 - 22:00

Welcome Reception

Sponsored by

Friday 24 February

07:00 - 07:45

UFI Running Club

Sponsored by
08:15 - 08:45

Welcome Coffee

08:45 - 09:00

Seminar restarts with opening remarks

09:00 - 09:50

Flirting with Disaster: Insights on Risk Management

With: Michael Duck, Executive Vice President of UBM Asia Ltd., UBM Group Chief Representative for China (Hong Kong)
Michael Kruppe, General Manager, SNIEC (China)

The risk of an onsite disaster must be a top priority of all stakeholders in the exhibition industry. The exhibition industry in Asia has posted rapid growth for more than a decade. That growth has, however, created its own set of challenges. Finding and retaining qualified staff and effectively managing safety issues is increasingly a mission critical task for the industry. This session will look at the issues facing exhibitions from a variety of perspectives.
Sponsored by
09:50 - 10:40

Digital Disruption on a Large Scale

By: Kevin Hoong, Business Travel Lead, APAC, AirBnB (Singapore)

Few online marketplace have had as large an impact an AirBnB. Since its founding eight years ago, AirBnB reshaped the global accommodation market. Kevin will provide delegates with a view into how online platforms and peer-to-peer marketplaces will shape how business is conducted and people interact on a global scale.
10:40 - 11:10

Networking Refreshments

11:10 - 12:00

Panel: Asia’s Changing Venue Landscape Trends

Moderator: Michael Kruppe, General Manager, SNIEC (China)
Panelists: Aloysius Arlando, CEO, SingEx Holdings Pte Ltd. (Singapore)
Panitha Buri, Managing Director, BITEC (Thailand)
Helen Mantellato, Business Development Manager, International and Exhibitons at International Convention Centre Sydney (Australia)

Competition amongst venues in Asia continues to heighten and evolve. This panel of senior executives from leading venues in the region will discuss and debate the changing venue landscape. Where will future revenues come from? What services will be expected and required? What can venues do to stay competitive?
12:00 - 12:50

Digital Trends in China

By: David Zhong, President & CEO, VNU Exhibitions Asia (China)

China is not only the largest exhibition market in Asia, it is also arguably one of the most innovative markets. From the power of WeChat to unique revenue models, David will provide real examples and case studies of digital initiatives that are being implemented at exhibitions in Shanghai and around the rest of the Chinese market.
12:50 - 13:00

Closing remarks by the event moderator

13:00 - 14:00

Seminar Business Lunch

Sponsored by
14:00 - 18:00

Post Seminar Tour

For more details Click here
Sponsored by

Host for Open Seminar


Host for Educational Forum

MBS weblogo

UFI Diamond Sponsors

GES weblogo  TCEB - Thailand Convention & Exhibition Bureau

Supported by

SACEOS logo 70SECB new logo 70


IPIM logo 70MBS weblogo myceb    TAITRA New 70

Supporters for the Seminar

 singex weblogo logo pan pacific hotel Pico weblogo

Held in

UFI Software Partner                               UFI Mobile Partner

Ungerboeck Software International                       goomeo logo 70

UFI Registration Partner                            UFI Digital Partner

        Info Salons LOGO                        konduko logo 70 

UFI Research Partner

logo explori 70

UFI Media Partners

logo-CICE 70  exhibition-showcase logo  Exhibition World    Lam Lats 
  weblogo MA  Grupo Radar     Trade Show Executive     TSNN